There are many platforms that are available to ORM agencies to use as leverage during online reputation management campaigns. Account managers at InternetReputation.Services says that besides the search engine itself, Google is also an effective platform to consider when advertising a business. There are several Google applications that can be used. Google AdSense is one of the important tools that can be used to market a product and is often used from businesses to continue their pursuit of ORM while still operating. Google is strategic in its ability to:
- Access advertisers
- Provide high quality ads
- Target the intended audience
- Facilitate user customization
- Target mobile users
- Report effectiveness of ads
The Google marketing applications provides the advertiser with access to other advertisers without the need for personal/individual relationships. This creates more competition for ad space, more relevant ads, and ads for all online content. High quality ads are guaranteed as they are reviewed before they are published. This ensures that the target audience encounters the advertisement in the most efficient and effective way possible. Google AdSense’s targeting options allow the advertiser to reach the intended audience. This translates to more revenue for the advertiser and an easy experience for the potential consumers. Ads are targeted in regards to the interests of the consumer and by the content of your website.
User customization is an important aspect of Google AdSense, as the advertiser can choose how ads are displayed on their website explains InternetReputation.Services. The user is also able to block ads and manage how ads are displayed by choosing their formatting. Ads are also highly customizable allowing the user can match them to his/her site. Mobile marketing is customizable as well, and allows advertisers to generate revenue from mobile web properties. Mobile-specific ads are activated from Google’s broad base of advertisers. Money is earned when mobile users click ore see the ads. Robust Targeting ensures that ads are relevant to the mobile audience. There are also mobile-specific formats that are made for the correct screen size.
For more information about how you can pair ORM strategies with sales strategies, contact InternetReputation.Services, the leading online reputation management firm in North America.